It’s no secret that we love a mobile POS. In fact, we love it so much we built our own!
With a mobile POS, all your staff have a cash register in their pocket and can process orders instantly. Whether it's in your cellar door or at festivals and wine dinners, you can forget paper forms and never miss a sale again.
Those old-timey cash registers look fantastic and add an aesthetic that can’t be replicated by an iPad. Modern cash registers can print receipts, are integrated with EFTPOS and can scan barcodes. But you know what a mobile POS can do that a cash register can’t? So very much.
Let’s dive into why your winery needs a mobile POS.
What is a Mobile POS?
First things first, what is a mobile POS? A mobile POS or mPOS is a portable point-of-sale (POS). We like to call it a “cash register in your pocket”. There are many versions out in the market, ours works on a smartphone or tablet. It’s a next-generation cash register for modern times. More and more businesses are using a mobile POS and it's only going to increase. In fact, Statista predicts that mobile POS payments could reach $88.7m by 2025.
So why should wineries have a mobile POS?
1. For Selling On The Go
Not every winery sells solely from their cellar door. Many have multiple locations or attend events or festivals. Lugging a large cash register is not feasible in that situation. This is where having a POS on your phone or iPad is a great solution. You can share your product with customers in the real world and easily make a sale at the same time.
2. It’s Easy-To-Use
Most mobile POS options on the market are very straightforward and easy to use. If you can manage a smartphone, you should be able to navigate a mobile POS.
We can now offer wineries an integrated payment terminal: wwPAY. Now wineries don't have to mess around with inputting credit card numbers and instead can use a Tap & Go terminal that can be attached to the mobile POS.
For more information on our Tap & Go terminals reach out to email@example.com.
3. For Integrating With Your Entire Business
When different sales channels are not integrated it can be a nightmare to consolidate sales. You might have an eCommerce website that is separate from your wine club sales and both are separate from your cash register. A mobile POS can be an awesome solution as it can integrate with every sales channel and consolidate everything in your CRM.
4. For Connecting With Your Customers
Not every winery has the opportunity to be 100% hands-on all the time and get to know each of their customers one on one. By using a smart mobile POS, winery-owners can see which products are loved by customers and which customer segments are valuable. For instance, our POS has the option to add notes or tags to each customer purchase which is then populated in the CRM so you can get to know your customers and send them updates and emails that will resonate with them.
Rapidly grow your database and even capture the tasting, purchase, and visitation history to create new targeted sales opportunities for all your customers.
5. For Staying Up To Date
Most cash registers will need to be repaired and updated to add new features. Whereas with a smart mobile POS, all the software is in the cloud. As companies like WithWine roll out new features and integrations, that all happens in the background. All you have to do is make sure you have the latest version of the app on your smartphone or tablet!
Find out more about our Mobile POS here and check out this product demonstration from our CEO and Founder Richard Owens: