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Big News: Andrew Caillard MW Joins WithWine

September 29, 2021

We are so excited to announce that former wine auctioneer, retail executive and genuine all-around renaissance man Andrew Caillard MW has joined our leadership team here at WithWine as our Associate Director

Our CEO and founder, Richard Owens has this to say about Andrew joining our team: “Andrew Caillard has been influential in shaping Australia’s fine wine agenda over the last forty years. His broad experience and advice will be hugely invaluable for our direct-to-consumer model. It is wonderful that we can tap into his extensive knowledge and experience.

How right is Richard? We have big plans at WithWine. We want to help wineries chart their DTC (Direct to Consumer) journey. DTC is the most profitable and powerful channel of distribution for wineries. When Richard founded WithWine in 2012, he realised that wineries needed efficient, reliable, and cost-effective DTC marketing and sales technology to remain competitive in the fast-changing Australian and international drinks market. Today, we power over 90 wineries across Australia and New Zealand and we don't plan to stop there.

2020 changed the game for the wine industry. China’s punitive tariffs, COVID-19, border closures, and lockdowns have rapidly altered wine business activity. Regardless of size, wineries need to adapt to these new conditions and opportunities to protect and develop their brands.  Our platform promotes premiumisation, long-term customer relationships, sales optimisation, and faster seamless cash flow. It also offers the added benefits of being cost-effective, easy-to-use, completely mobile, and integrated across all existing inventory and sales systems. We aim to please.

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On his coming on board, Andrew Caillard said “The history of Australian wine is punctuated by market shocks and the reliance on a few gatekeepers. WithWine is an exceptional business model because it empowers wine producers to control their future. I have joined the WithWine team because it has a great culture, a sense of purpose and believes in the cause of Australian Wine. Those are ingredients for an exciting journey!”

WithWine’s General Manager Ben Copeman-Hill saidOur DTC platform has been built by wine people for wine people. Our mission is all about getting customers to buy directly from wineries and making that experience memorable. Over the last year, we have assembled a great team to drive the DTC business forward. As associate director Andrew Caillard MW will work as an advisor and assist us in reaching our goals.”

We are thrilled to have Andrew Caillard MW on team WithWine and look forward to this next stage of the WithWine journey. The best is yet to come.

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