WithWine has capped its recent run of success with a second consecutive oversubscribed seven-figure capital raise.
Backed by prominent industry and business figures – including an early and significant backer of Fortescue Metals Group – this latest round of funding has solidified the long-term vision of our CEO and Founder Richard Owens.
“This latest capital raise will enable us to secure our position within the wine industry in Australia, grow abroad, and continue to provide genuine value for our winery clients and their customers over the long term. We’re not here to make a quick buck.”
We started out in 2014 with a vision of creating the ultimate winery software so we could help wine lovers connect with the wineries they love.
“We came to the market with the intention of making wine easier to sell direct, by making it easier for customers to buy direct and we’re thrilled how keen the industry is to prioritise our customer-centric approach,” says Richard.
One side effect of the 2020-21 lockdowns and border closures was the increased need for a software provider like WithWine, custom-built for wineries.
“The lockdowns and border closures forced wineries to re-evaluate the security of their traditional sales channels,” explains Richard.
Direct-to-consumer sales have never been more important for wineries. The COVID-19 pandemic accelerated the industry’s pivot to DtC. The average Australian shopper is increasingly shopping online. According to reports from data analyst Statista, 72% of the population shop online and eCommerce users are expected to grow by 12% to 20 million users in Australia in 2024.
“Regular winery consumers want to support their favourite wineries and support the Aussie economy but without a modern online presence or appropriate facility to re-engage with previous visitors, wineries were consistently missing out on the more profitable opportunities for repeat sales.”
“The COVID-19 pandemic demonstrated the effectiveness of our software, the calibre of our support, the strength of our business model and the genuineness of our desire to help wineries.”
We are so excited to grow with you are valued clients and create the #UltimateWineryExperience.
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