We often get asked, why POS? The conversation nearly always starts like this - I have my cash register and I have my website and both of these are working just fine.
For us, the answer is simple. Your cash register doesn’t talk to your e-commerce site, your wine club is completely separate from the rest of your sales, and at the end of the day, you’re stuck trying to figure out how many bottles of wine were used for tasting at your cellar door.. Your cash register works, your website works, but is that really good enough?
We don’t think it is and POS? It doesn’t just work fine. It’s built around integration and it’s more than the sum of its parts. By bringing together the unique elements of your business, it allows you to grow and improve easily while also streamlining what you’re doing.
So with that in mind, here are three big reasons and some examples of why we love POS for wineries.
POS can save you time
The major difference between your cash register and a POS system is the ability to not only capture data but to use that data to automate tasks for you.
Whether it’s keeping track of wine used for tastings, breakages or even your wine club sales, stock management is the one thing we hear winery owners complain about the most. It’s essential, particularly when you’re running more than one sales channel, but it is always time consuming. However, when you use POS, it’s automatically done for you. As purchases are made, these products are automatically adjusted within your system, saving you the hassle (as well as time and money!)
Another time saving feature of many POS systems is streamlined bank reconciliations. While traditional systems require manual reconciliations, the data collected can instantly connect transactions and speed up this process significantly. Your accountant will love you!
POS can make you smarter
Just like the data collected from POS can be used to automate tasks, it can also be used to give you true insights into how your business is performing.
From popular products to not so popular ones, POS helps you understand what is selling in great detail and also allows you to compare that to previous years. What’s good about that? It helps you know where you should be spending your time. For example, if you feel as though your Rose sales start to pick up in September, you might start to post about these on social media. But what if they’ve traditionally picked up in October? You’ve wasted effort you didn’t need to for no real gain.
Plus, when your POS is linked up to your customers via a CRM (Customer Relationship Management) tool, you can skip the social media post all together and just email the people who have bought your Rose before to let them know it’s that time of year. Understanding who your customers are and what they want from you only makes selling to them easier.
But it’s not only products. It can also help you understand the difference between different locations and help you seamlessly manage these, including pop ups. Whether this is looking at a staff member who is outperforming others or simply knowing what time of day is actually your busiest, these insights make it easier for you to make smart decisions.
It can improve your relationship with your customers
Switching to a POS system isn’t limited to internal benefits to your winery. This technology can also drive a strong relationship with your customers with features built specifically to increase engagement.
This is where we think WithWine truly shines. As wine consumers, we wanted to improve the customer experience and so these are some of our favourite features. There are the basics – more intuitive check out flow that allows for quicker sales processing and not to mention, mobile POS giving every staff member their own personal cash register, but that wasn’t enough for us.
Clients using WithWine can sign customers up to their newsletters right at the point when they’re engaged with you and drinking your wine. Face it, there aren’t many people who will remember to go and sign up after they’ve left your cellar door. This incredible database growth is a stand out feature and it is only made stronger for our clients who are able to not only capture emails but also tie them to past purchase history to build super-targeted email campaigns like the ones we mentioned before.
This growth isn’t limited to just your newsletter either. We’ve also made it just as easy to sign up people to your wine clubs.
There’s one last feature we love too. We’ve automated the process of sending email receipts as another option for customer engagement. Unsurprisingly, these email open rates commonly sit around 70% (compared to 17% for other emails) and with a higher click through rate, they represent the perfect chance for increased engagement with customers you know are interested in your product.
In the end, really, it’s simple. When you have data, you can be smart. When you can be smart, you can save time and money doing what will have the biggest impact on your business. Working isn’t good enough for us, being smart is.