The world of retail is always evolving and customers are increasingly relying on new technology to make their purchases. For wineries, this means it’s essential to keep track of trends to make sure you’re giving shoppers what they want.
And the biggest trend of the 2019 is no doubt m-Commerce.
So what is m-Commerce? Unsurprisingly, it’s the purchasing of goods via your mobile phone. A natural extension of e-Commerce, m-Commerce has been growing in popularity for awhile, but we think it will really take off this year.
What do you need to know about m-Commerce. Find out below.
What does this mean? Your website needs to be optimised for this traffic. Smaller screens often mean that your site will look different and may load poorly. A good designer or template will do this for you, but if you never have, try and navigate your website on your phone right now. If you struggle, it’s worth addressing this ASAP. You should also make a habit of checking any future updates on your phone as well.
So what might be causing this? The average order size disparity has remained for the last three years and is likely an indication that customers still prefer desktops for high value transactions, while the potential issue with conversion rates may suggest the need to further optimise checkouts for mobiles. This idea is backed up by the increased adoption of one page check outs and mobile wallets, two trends that make it much easier for customers to shop on their phones.
But customers shop differently
The main thing to consider is that very few people only shop from their phones. Instead, it is likely they are engaging in an omnichannel experience ie interacting with your brand in different locations before they make a purchase. For example, a customer might go to your website on their mobile phone before visiting your cellar door and then two days later complete a transaction on their computer.
Because of this, it’s important to make sure that your customer experience is consistent across all of your channels, including your cellar door.
Finally, there is the issue of apps for online shopping. While consumers’ love of apps remains, for shopping it’s less clear. Customers are divided on whether they prefer a branded app or an optimised website, but studies have found that app users do spend more on average. Unfortunately there is no easy answer for this, but it is something to consider for anyone wanting to grow m-Commerce sales.
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